Reporter tries to spend a week without reading any media coverage of Donald Trump.
Spoiler: He can’t.
It is likely that no living person in history has ever been as famous as Mr. Trump is right now. It’s possible that not even the most famous or infamous people of the recent or distant past — say, Barack Obama, Osama bin Laden, Bill Clinton, Richard Nixon, Michael Jackson, Muhammad Ali or Adolf Hitler — dominated media as thoroughly at their peak as Mr. Trump does now.
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In January, Mr. Trump broke mediaQuant’s records. In a single month, he received $817 million in coverage, higher than any single person has ever received in the four years that mediaQuant has been analyzing the media, according to Paul Senatori, the company’s chief analytics officer. For much of the past four years, Mr. Obama’s monthly earned media value hovered around $200 million to $500 million. The highest that Hillary Clinton got during the presidential campaign was $430 million, in July.
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It’s not just that Mr. Trump’s coverage beats anyone else’s. He is now beating pretty much everyone else put together. Mr. Senatori recently added up the coverage value of 1,000 of the world’s best known figures, excluding Mr. Obama and Mr. Trump. The list includes Mrs. Clinton, who in January got $200 million in coverage, Tom Brady ($38 million), Kim Kardashian ($36 million), and Vladimir V. Putin ($30 million), all the way down to the 1,000th most-mentioned celebrity in mediaQuant’s database, the actress Madeleine Stowe ($1,001).
The coverage those 1,000 people garnered last month totaled $721 million. In other words, Mr. Trump gets about $100 million more in coverage than the next 1,000 famous people put together. And he is on track to match or beat his January record in February, according to Mr. Senatori’s preliminary figures.
Trump has mastered the art of trolling the press, Tweeting and saying things the mainstream media is incapable of ignoring. Like an seven-year old with a lose tooth, the media lacks the self control to not worry incessantly over Trump’s every pronouncement, even when doing so blows up in their face, as with the Sweden tweet. And so a press that loudly proclaims their undying opposition to Trump is left helplessly dancing to his tune…
Tags: Donald Trump, Media Watch, Republicans