David Dewhurst loaned his campaign another $2 million of his own money, according to his Q4 report. That’s a considerable chunk of change, but I imagine the Cruz campaign is breathing a sigh of relief that it wasn’t 5 times that much.
Another thing that strikes me about his Q4 report (which I have only given a cursory glance to, given there’s more than 800 pages to it) is Dewhurst’s incredibly high burn rate. He’s already spent $4,397,491. Some examples of what he’s spending money on:
The nice thing about being the “bank” in the race is that you don’t have to worry about funding a top-heavy campaign if you’re getting results. Is he? So far the Dewhurst campaign hasn’t knocked me out with its organizational skill. It’s competent, but I think both the Cruz and Leppert campaigns have been more obviously focused and effective at communicating. But I’m probably not the type of voter the Dewhurst campaign is trying to reach (as far as I can tell, Team Dewhurst reachout to bloggers and new media (beyond the obligatory Facebook and Twitter accounts) is non-existent).
Tags: 2012 Election, David Dewhurst, Elections, FEC, fundraising, James Bognet, Kevin Moomaw, Michael Baselice, Republicans, Texas, Texas Senate Race
Building Facebook fans up now is better than in the final two weeks. I also believe Google ads can be effective, as long as you’re gathering email addresses and converting donors and volunteers, etc.
Agreed that Dewhurst has not done any significant blogger outreach. But I’d suggest that spending $500 a day on social media ads is a better use of funds than well over $1000 a day he is spending on his campaign manager.
[…] next report? Not only does that lower his investment in the campaign, it skews the expenditures – Lawrence reported that Dewhurst had already spent $4.4 million when in reality he spent $2.4. Still a lot of money but it puts his campaign closer to the other […]