Take a gander at the latest ad from American’s for Prosperity:
Not only does it work for me, it has a subtle, minimalist brilliance that not only makes it stick in the mind, but makes it hard to fight. What are liberals going to say? “No, unemployment isn’t high?” “No, middle class families aren’t suffering?” “No, it’s all Bush’s fault?” “No, let’s keep doing the same thing?” The very lack of dialog all but eliminates attack vectors against it, and any attacks against it will only make more people watch it.
I got this via Ace of Spades who, strangely enough, doesn’t like it. A commentator suggests that it’s because it stresses feelings over facts. But if facts and figure by themselves swayed the majority of voters, Obama would never have been elected President, and would stand no chance now.
If you have liberal friends on Facebook, chances are that they’re not forwarding links that show how objectively great a job Obama is doing. No, what they’re doing is forwarding links designed inflame fellow liberals with what horrible people Republicans are by focusing on the stupid things said by a few Republican office-holders. (Todd Aiken before, Paul Broun this week.) It’s meant to distract from Obama’s manifest failures by making the opposition evil incarnate. Political ads play on emotions because playing on emotions works.
Which isn’t to say it’s the only advertising you should be doing. But as part of a larger advertising strategy I think this particular ad is very effective.
You know what they could do to make liberals really crawl of their skin? Do the exact same ad with a black family.
Tags: Americans for Prosperity, Media Watch, Mitt Romney, political ads, unemployment, video
One of the best ads I have ever seen…ranks right up there with 1964 Daisy ad and Reagan’s Soviet Bear ad.