This is going to be a “glass half empty” kind of post, so let’s start out enumerating all the positives for Texas Republicans from the 2018 midterms:
By objective standards, this was a good election for Republicans. But by subjective standards, this was a serious warning shot across the bow of the party. After years of false starts and dead ends, Democrats finally succeeded in turning Texas slightly purple.
Next let’s list the objectively bad news:
There are multiple reasons for this, some that other commentators covered, and others they haven’t.
Under the hood, the damage was significant. There are no urban counties left in the state that support Republicans, thanks to O’Rourke winning there. The down-ballot situation in neighboring Dallas County was an electoral massacre, as was the situation in Harris County.
“This election was clearly about work and not the wave,” [Democratic donor Amber] Mostyn said. “We have been doing intense work in Harris County for five cycles and you can see the results. Texas is headed in the right direction and Beto outperformed and proved that we are on the right trajectory to flip the state.”
3. What if Beto had spent his money more wisely? All that money on yard signs and on poorly targeted online ads (Beto spent lots of money on impressions that I saw and it wasn’t all remnant ads) wasn’t cheap. If I recall correctly, Cruz actually spent more on TV in the final weeks, despite Beto raising multiples of Cruz’s money. Odd.
4. Getting crazy amounts of money from people who dislike Ted Cruz was never going to be the hard part. Getting crazy good coverage from the media who all dislike Ted Cruz was never going to be hard part.
Getting those things and then not believing your own hype…well if you are effing Beto O’Rourke, then that is the hard part.
5. Beto is probably the reason that some Dems won their elections. But let’s not forget that this is late in the redistricting cycle where districts are not demographically what they were when they were drawn nearly a decade ago.
Texas Republicans just went through a near-death experience, but managed to survive. Is this level of voting the new norm for Democrats, or an aberration born of Beto-mania? My guess is probably somewhere in-between. It remains to be seen how it all shakes out during the sound and fury of a Presidential year. And the biggest factor is out of the Texas Republican Party’s control: a cyclical recession is inevitable at some point, the only question is when and how deep.