Here’s an interesting clip of Megyn Kelly interviewing Ashley Hayek about Trump’s ground game operation.
Ashley Hayek: “We are the sister organization to the America First Policy Institute, which is run by Brooke Rollins and Linda McMahon and Larry Kudlow and many of the other former Trump Administration officials, and we were launched in November of 2021. And we really were focused on a lot of state policies. So working in target states, advancing policy at the state level advancing Trump America First policies at the state level.”
AH: “We started talking to different organizations. We started looking at how we can grow with Hispanic voters and women voters and black Americans and parents.”
AH: “I worked on the Trump 2020 campaign. I was the coalition’s director. We had over 45 different coalitions. We had 650 advisory board members, and I knew the inroads that President Trump and his message could make. So to be able to continue that mission was absolutely critical.”
AH: “Lee Zeldin is on the board of America First Works. He was really a key, integral part of this, given that he ran for governor and got almost 50% of the vote in a state [New York] that had only 23% Republican registration.”
AH: “We had a meeting in January of 2024…there was only seven groups that had met, it was a pretty small group, and from that meeting we realized this has to be so much bigger. You look at the data, you look at the numbers, this is going to take all hands on deck. So there was about 50 organizations that met on April 3rd at the Willard Hotel, and we had a briefing from Kellyanne Conway on polling.”
AH: “One of the biggest gaps that we saw at American First Works was a ground game. And that was when we realized this was our opportunity to step up and help.”
Some thought targeting low propensity voters was a risky bet.
AH: “In 2016, Hillary Clinton said you know husbands told their wives how to vote. Well now we need to tell moms: You need to tell your husband to go vote, and that’s exactly what happened.”
AH: “Leading up to the election, the weekend before, the media was completely gaslighting conservatives and the public, saying that Harris had historic support from women. There was, at that point in the battleground states, 112,000 more Republican women women that had already voted and 500,000 no and low Democrat women that had not voted yet. That’s a 600,000 vote swing not in favor of Harris.”
AH: “She had a massive a massive disadvantage amongst women, and we saw that play out on election day.”
AH: “You can’t say what is a woman, you can’t force men into women’s bathrooms, you can’t make women feel unsafe and have illegal aliens kill young girls on a jog at her university and think women are going to show up for you.”
They didn’t change the message, but they did change who was delivering the message. AH: “We had the Frederick Douglas Foundation that reached out to Black Americans. We had 20 Arabic door knockers in Dearborn. These young men knocked on tens of thousands of doors in Dearborn, and I believe they’re part of the reason that Dearborn flipped was because they were taking the Trump policies and delivering it to their actual community.”
AH: “We sent text messages from Riley Gaines. We sent videos with Hunter Nation, another C4 organization of Ted Nugent to hunters and Second amendment people, so you had to have the right message, but overall the message was the same.”
Megyn Kelly: “My understanding is it took an average of about three text messages to these low propensity voters to convert them. I guess you got about 40% of the ones you targeted to the polls. So it was two texts on messages, and then the third text on ‘let’s go.'”
AH: “The cool thing about the text messaging program was we had a team of 50 volunteers who would actually reply to the text messages. So if you got a text message from Riley Gaines, for example, and you replied back and, I’ll be honest, sometimes they were just like ‘f you,’ we would say ‘Oh, I’m so sorry that we bothered you, but we just wanted to make sure you had your polling place.’ And they were blown away that there was someone on the other end that was actually reading the text messages, and from there we could have a conversation.”
AH: “The day after the election, we started sending text messages out again to every low and no propensity voter who’s Republican, Democrat and independent, saying ‘Welcome to the American First Movement. What do you want to see on day one of a new administration?’ Because now we’ve built these relationships, we have to expand our base.”
AH: “We went up with black Americans, Hispanic Americans women youth. This is our opportunity to make sure that people feel heard, and that we connect them with these policies and make this the most successful first 100 days of any Administration.”
The MAGA brand, far from being toxic, is now cool among young voters.
AH: “I have four daughters and I have one boy, and this election to me, I think like a lot of moms, was personal.”
This election seemed personal for a lot of people democrats thought they could safely ignore or bully into submission.