Deadspin is dead. Again.
Sports news and commentary Deadspin has been sold again — and its entire staff has been laid off.
Let me use the meme that every single person talking about this story has used:
Deadspin, once owned by Gawker Media, became part of private-equity backed G/O Media in 2019. In a memo to company staff Monday, G/O Media CEO Jim Spanfeller announced that Deadspin was sold to European firm Lineup Publishing.
You can take the Deadspin out of Gawker, but you can’t take the Gawker out of Deadspin.
With the sale, the 11-person staff of Deadspin was pink-slipped. “Deadspin’s new owners have made the decision to not carry over any of the site’s existing staff and instead build a new team more in line with their editorial vision for the brand,” Spanfeller wrote in the memo. “While the new owners plan to be reverential to Deadpin’s [sic] unique voice, they plan to take a different content approach regarding the site’s overall sports coverage. This unfortunately means that we will be parting ways with those impacted staff members, who were notified earlier today.”
For those unfamiliar with it (which, judging from its serial failures to produce a profit, is the majority of Internet sports fans), Deadspin was a site that believed the biggest problem with sports reporting was not enough poisonous, radical left-wing social justice got injected into it. As far as I can tell, their biggest claim to fame was getting pwned by Ted Cruz on Twitter. Nor did then editor Tim Marchman follow up to boasts of willing to fight in an octogon when real MMA fighters chimed in their willingness to do so.
Deadspin was trash, and the people writing for it were trash, and it underlies yet again just few online reporting venues of long-lasting value the dotcom boom produced.
So what garbage leftwing site will be next to bite the dust without ever having turned a profit? Salon? Kotaku? Maybe we should have an online media deadpool…